Not every father is the same. This is what I felt needed to be conveyed. I ran multiple persona types by the marketing team that correlated to different kinds of dads and what their interests would be, etc. Creating a robust email that every dad could appreciate, as well as family members looking for something for the father in their lives.
Not having a photography budget, I utilized Adobe Stock imagery of men and added them to stock imagery of a scene in the background. Truly telling the story of what this persona does, their interests and their lifetsyle. This had never been done before at AutoAnything and it was well received by our team and our customers as well, proving to be a high revenue generator.