This campaign is a high generating yearly campaign. Performance month means numerous emails sent out to customers for the month of February, generating a hype around automotive performance products. 2018 was the year we decided to do something different, launching a new look and feel with the Find Your Thrill campaign which included an email, a dedicated landing page, and subsequent buying guide pages.
Wanting to provide more than just deals, we wanted to highlight articles to help our customers learn more about the performance products being featured. Working cross-departmentally, I was able to grab important information for our YoY top sellers in the performance category to highlight.